When it comes to Order Fulfillment, Location matters.
Fulfillment Center Location impacts:
- Inbound shipping costs
- Outbound shipping costs
- Delivery Times
- Overhead and tax burden
And subsequently it also impacts:
- Customer Satisfaction
- Cart Abandonment Rates
- Recommendation rates
- Ability to offer free shipping and shipping discounts
- Conversion Rates
- Brand Value and Reputation
This ebook explain in depth how your location impacts these factors and how to ultimately choose the best fulfillment location for your business.